At Birbank, I dove straight into redesigning critical touchpoints across Azerbaijan's largest fintech platform. Leading the ATM experience redesign, I simplified navigation and improved transaction feedback—reducing call center reports by 25%. I also redesigned the Deposit and Savings flows in the mobile app, making wealth-building features more intuitive for users. Working on the Birbank Design System has been particularly rewarding, helping establish the design language that now ensures consistency across mobile apps, ATMs, and terminals for millions of users.

At Polygraf AI, I helped shape the design strategy during a pivotal moment in the company's growth. My work contributed to winning TechCrunch Disrupt 2025 and earning recognition at SXSW across multiple innovation categories. Leading the complete website redesign with the marketing team, I transformed monthly visitors from 200 to over 15,000 through improved UX architecture and visual storytelling. I also built the mobile-first AI web product from scratch, ensuring a fully responsive, accessible experience that scaled beautifully across all devices.

My first priority at FROMFOLIO was establishing design consistency by redesigning the landing page with global components. From there, I created the News Page, Company Landing Page for partnerships, and Benefits for Pro Users section. The most impactful work was designing the Applicants' Dashboard and Profile Page—these features transformed how designers showcase their work and backgrounds on the platform. It felt less like designing screens and more like building a stage for creative professionals to shine and connect with opportunities.

Working on the digital transformation of Azerbaijan's Land Transport Agency was like designing for an entire nation. I contributed to massive public service platforms—the Unified E-Services Portal, Centralized Document Circulation System, Electronic Invoice Subsystem, E-Form Mobile App, and AYNA Official Website. These weren't products for one company, but essential services that everyday citizens depend on. The work taught me to design at scale while balancing complex government requirements with accessibility and user experience best practices for citizens with varying digital literacy.